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What is eye tracking?
Objective Asia, a sister company to Objective Digital, Sydney, have bought our specialty; Eye Tracking technology to work hand in hand with our User Experience Design (UX), Usability Testing and...
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Post event thoughts: “Think Like A Designer – Taster on Design Thinking”
Has anyone attended any Design Thinking workshops before? I attended an interactive and hands-on workshop organised by Awaken Group recently and I was truly amazed by the level of energy throughout the...
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Conducting Usability Tests for the Local Context
PK is a user experience consultant with Objective Asia who specializes in conducting usability studies in the local context. In Singapore, a fusion of various cultures and races, it is often important...
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Why the Eye Tracking Retrospective Think Aloud Method is key to Usability...
In Singapore, we have been discussing experimenter bias that is also known as researcher bias and it is a process where the researcher performing the research has his influence on the results and this...
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User interviews Demystified
Often user research is associated with a whole lot of complex sounding methodologies, like Anecdote circle Behavioral mapping Body storming Cognitive walkthrough Context mapping Ethnographic interview...
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What is Agile User Research?
User research in a tight timeline and budget is not impossible. In fact, it is already happening now. All you require are the quality voices of a handful of customers to test and validate your work...
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How to Measure Customer Experience?
Very often in Customer Experience (CX) consulting we gather qualitative findings and we also use the popular Net Promoter Score (NPS) as a quantifiable rating to measure customer sentiments. However it...
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Thank you to everyone who attended the Eye Tracking workshop and discussion
Thank you to everyone who attended the Understanding Human Behavior with Eye Tracking workshop held at the Institute on Asian Consumer Insight (ACI) in Nanyang School of Business (Nanyang Technological...
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